Lunardi Photography and REAL Magazine To Host International Photo Shoot

Italian Marquees, Lovable Italiana and Fila, To Film In Sarasota, Florida

Thu, Feb 18, 2010

Lunardi Photography and REAL Magazine To Host International Photo Shoot.

What started out as a chance phone call with Giovanni Lunardi became an opportunity for Sarasota, Florida to host two of Italy’s best known brands, Lovable Italiana and Fila. Over the last ten years the two firms shot photography for their catalogs and marketing needs in Cape Town, South Africa. Now it is off to Sarasota to shoot photography for four new catalogs and more.

Lovable Italiana made its market debut in Italy in 1962 and became a licensee for Fila in 1981. Currently 9 out of 10 women in Italy instantly recognize the Lovable brand. Lovable’s product offerings include corsetry, lingerie, knitted underwear and outwear, sleepwear, home wear, swimwear and beachwear. Fila, founded in 1911, is Italy’s largest sportswear manufacturing company.

REAL Magazine and Lunardi Photography are coordinating all aspects of the two trips. From the moment the Italian executives and photographers step off the plane to the time they depart the two Sarasota-based firms will choreograph all logistic endeavors of the visits. The activities range from common items like catering, hotels and chauffeuring to lesser known activities such as permits, ironing and insurance. Elite Model Management will provide the models who will fly in from Miami. The waterfront estates used for the photography will consist of homes previously featured in REAL Magazine. REAL Magazine publisher Ed Bertha says to look for a documentary of the visits in an upcoming issue.